Ebook cover graphics. They are an essential marketing and
selling tool for your ebooks. As I’m sure you’ve been told
before, they must be unique. They must give an accurate
representation of your ebook. They must also make use of
the right colors and images in order to be effective.
Sounds like a daunting task, doesn\'t it? Lay your fears to
rest, we\'re going to give you some insider design tips on
how to create ebook covers that sell, regardless of whether
you do-it-yourself or hire a professional.
1. Make It Unique
For effective branding purposes, your ebook cover graphic
needs to be one-of-a-kind. With so many cookie-cutter and
free-for-all graphics available on the Web, it\'s tempting
to fall into the freebie trap when creating your ebook
cover. However, this is one area where it will cost you
sales if you pinch pennies.
Using the same pictures and colors that other ebooks are
using doesn\'t allow you to uniquely brand your ebook.
Viewers may associate your “copycat” cover with someone
else\'s ebook and quickly disregard it - or else find it
uninteresting. Although the basic book shape can be
similar, or even the same as other ebook covers, the images
and graphics must be original.
2. Say It With Colors
Colors can make us feel different emotions, and they can
even trigger a physical reaction. Therefore, the color you
use for your ebook cover is a strong factor in how the
potential buyer will react to it.
Here are some guidelines to help you choose colors for your
ebook cover graphic. Do keep in mind that these are
guidelines only, and are not hard and fast rules.
Red is an action color, therefore it is a good color to use
if your ebook is about taking action. “Eliminate Debt!”
“Make More Money!” and “How To” -type titles urge the
reader to take action, and would do well with a red cover.
Blue is a confidence color. If your ebook is about job
hunting, sales strategies, getting a raise, etc., consider
using a blue cover.
Green reminds us of money and prosperity. Green would work
well for ebooks about investment strategies, starting a new
business, or saving money.
Orange has been known to stimulate the appetite and
represents health and vitality. An ebook about cooking or
recipes would do well with an orange cover. (But be sure to
stay away from blue, which is known to be an appetite
suppressant!)
3. Pictures Tell It As It Is
Be sure to use pictures or graphics that represent the
subject of your ebook. The potential buyer should be able
to get at least a general idea of what your ebook is about
by simply glancing at the cover.
Finally, be sure that your ebook cover looks professional.
It should have smooth - not jagged - edges, the title and
words should be easy to read, and the graphics should be
crisp and clear.
As with traditional, paper books, the cover is just as
important as the content. Following these guidelines will
result in an ebook cover that stands out in the crowd and
gets noticed! After all, if your book never gets any
attention, how in the world can you sell it?
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Want more tips, tactics and resources for creating &
selling your ebooks? Visit
http://www.ebook-publishing-tools.com. Viki has put
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